by Daniel Brown
As an incumbent contractor on a re-compete bid, you have the unique capability of documenting your response to your customer’s requirements over time. Prove your successful approach in a new contracting period through carefully compiled statistics and performance measurements. The best way to do this in a proposal is through visual storytelling.
Most evaluators focus on the graphic on the page first; create the impact you desire through charts and graphs while being succinct! Evaluators may gloss over a series of numbers or dense verbiage. Capture their attention with the discriminators that matter most to the customer.
Select what you present carefully and provide visual data to illustrate how you have exceeded customer goals. Make the evaluator study the graphic and learn the content—especially important for evaluators who are skimmers. For example, in a Help Desk operation – a simple bar graph can document the increased speed in which Help Tickets are closed after you had implemented a new Solutions Guide. Further, add an additional bar that illustrates how your time to complete is better than the quoted industry average (look to organizations such as Gartner or the Help Desk Institute for that data).
Do your proposal graphics tell a compelling story and demonstrate your discriminators without long blocks of text? You have the advantage here, make sure that your graphics reflect it! To learn more about proposal graphics or for assistance in developing them for your proposals, call Daniel Brown at 240-438-2064 or email him at firstname.lastname@example.org.