by Daniel Brown
Don’t underestimate the power of a photograph in a proposal—particularly in an incumbent bid. Here are three examples that can make a difference.
Head shots in the Staffing or Resume Section. Many proposal evaluators may see your project team members on-site every day or have attended meetings with them, yet cannot remember their names. A photo would help with this recognition, reminding them, for example, who it was that gave that great suggestion at a recent Agency Technology Roundtable or provided that quick-turnaround support. Clients want to deal with people they know.
Project or Work-in-Action Shots. If a team approach is vital to contract operations or if your team recently accomplished something (such as training, the completion of a hardware deliverable, or a quality control check on a product), a photo with an action caption just might capture the message. Showing the team in action or with work products can augment project descriptions in the Past Performance section effectively—evaluators can get your message with just a glance.
Be careful, however, in taking any photos on-site at a government facility or of sensitive work products; many agencies prohibit the activity.
Photos of Corporate Officers in a Teaming Situation. A renewed prime-sub relationship in a rebid might be an opportunity to use a photo of top corporate officers shaking hands or working together at a table. A caption that pledges renewed commitment and oversight might be appropriate. Typically, space restrictions for this in a proposal cannot accommodate this—but you might be able to use the back cover or title page. Personalize things whenever you can, particularly if one of the team members is a large business.
To learn more about proposal graphics or for assistance in developing them for your proposals, call Daniel Brown at 240-438-2064 or e-mail him at Daniel@sidjaffe.com.